Meet the 30+ beauty vloggers who are taking over YouTube with tips on everything from menopause, ageing skin to hooded eyes.
Hot & Flashy
Angie is the person to watch if you want to learn how to manage your “hot-flash years” with informative tutorials on skincare, cosmetic procedures and health.
Angie says “50 is the gift that just keeps on giving” but that being older doesn’t mean you have to look that way.
Her videos include makeup tutorials and product recommendations, and also a few chatting about her day-to-day diary and menopause, which make you feel like you’re listening to a friend. She also narrows in on how you can improve the look of hooded eyes through makeup and massage.
MUST-WATCH VIDEO: Testing Undereye Concealers for Mature Skin.
Concealer is a tough product to master, but Angie’s video makes deciding what one is right for you easy. She runs through her favourite concealers for mature skin, all at various price points, and with a mini tutorials and tips and tricks to help you nail your concealer.
UK-born Wayne is a trained makeup artist, and his videos give you a no-bull approach to understanding makeup and skincare at any age.
His tutorials will explain how to do a smoky eye for beginners, but also what products aren’t worth your time or money. He explains beauty trends that you might not have heard of yet, but has an honest and realistic view of makeup for everyone.
Wayne also loves a bargain, and isn’t afraid to compare high-end products with the (sometimes better) supermarket versions.
MUST-WATCH VIDEO: Natural Eyebrow Routine For Beautiful Looking Brows.
In this video, Wayne explains how to use products to create the perfect fuller-looking brow, including how to make your eyes look more lifted and brighter if you have hooded or small eyes.
Celebrity makeup artist and Lancôme Global Creative Director Lisa Eldridge has worked with everyone from Kate Winslet to Victoria Beckham, and gives viewers a professional's take on doing makeup at home.
When Lisa isn’t doing red carpet premieres or magazine covers, she's uploading tutorials to her YouTube channel, recreating her celebrity looks or chatting about issues important to women’s wellbeing. Lisa is also the makeup expert on UK TV’s 10 Years Younger, teaching everyday women how to look and feel their best.
MUST-WATCH VIDEO: Menopausal Makeup Tips & Chat - Mature Everyday, Natural Makeup Look.
Lisa was chatting to a friend who had been having menopausal make-up issues, and realised there wasn’t enough information about dealing with this common subject. She decided to create a video with useful tips and tricks, along with some friendly advice to break the taboo.
Tricia is the founder of online cosmetics brand Look Fabulous Forever (Judi Dench is a fan!) and creates YouTube tutorials explaining how to use the products.
The videos are filled with heaps of useful tips on doing makeup on mature skin, and she doesn’t beat around the bush when describing the differences between younger and older skin.
Tricia explains why priming the skin, lips and eyelids is the secret to creating a smooth base for flawless makeup, and only uses women who are a similar age (as well as herself) in videos.
MUST-WATCH VIDEO: Makeup For Older Women: My Five Top Makeup Tips.
Tricia lists her five top tips to “bringing an older face to life” and covers all parts of your face from skincare to lips. She's 67 and credits her good skin to a proper skincare regime (and good genes) – along with the right beauty products!
Nadine is the beauty editor at UK HELLO! magazine and has more than 25 years of experience in beauty which means she has nearly seen it all.
She makes videos that “sort the facts from fiction” and give you an in-depth look at beauty for all ages. She trials products to give you her honest opinion and tells you about trends you should (or shouldn’t) try.
Nadine also talks about Botox, laser and cosmetic procedures, and is not afraid to show you the dark, and sometimes funny, side of beauty.
MUST-WATCH VIDEO: The Truth About Retinols & My 5 Favourites.
Retinol is one of the most powerful anti-ageing products you can use to reduce the appearance of fine lines, wrinkles and uneven skin tone. Nadine clearly explains how retinol work, why you should use them, and what products you should add to your skincare routine.
You might remember Trinny from her very successful UK TV show What Not to Wear but after leaving the land of makeovers, Trinny launched her YouTube brand where she creates frank videos discussing beauty, ageing and life.
Her honesty and humour is a wonderful contrast to some of the more serious issues discussed, and of course she doesn’t shy away from some of the more intimate parts of beauty.
MUST-WATCH VIDEO: Waking Up A Tired Face And Body.
In this video, Trinny takes us through her morning routine with plenty of tips and tricks to help you look more awake in a hurry.
The self-appointed beauty guru for woman over 60 is a mother-of-two, grandmother to seven and knows her beauty.
Melissa talks about the hair, makeup and exercise routines to keep her looking her best, and also the importance of sunscreen. She hopes that by sticking together on the ageing journey “we can lift up each other and grow older gracefully and beautifully”.
MUST-WATCH VIDEO: Foundation Demo/After 60 Beauty.
Melissa talks us through her makeup routine, including products and techniques for more mature skin.